Dairy Milks Latest AD Campaign

Cadbury strategy of making the favorite Dairy Milk chocolate as the Dessert after the meal is the next campaign after the “shubh Aarambh”Campaign. The concepts devised by dairy milk has always been innovative right from the “Papu Pass hoo gaya” till the Latest “Khanna ke Baad Kuch Metha Ho Jaya”.

Cadbury holds a major portion of the market share, after 2003 it has a share of more than 65 % with slight variations. One of the major reasons for its success has been its campaigns.

When Amitabh Bachchan featured in the celebrations AD, wherein the chocolates were given as gift during festival times caught the eyes of the billion people and the shares of Cadbury's just sky rocketed. Not Only during Festivals but also during small parties; everybody started giving chocolate as a gift for all occasions.

The Latest AD wherein the kid says “joota ho gaya” is innocent and catches the attention instantly. But question that the parents have in their mind is whether chocolate after the meal is good, especially when doctor talk so much about chocolates affecting the teeth and also the second thought is that children might just want to have chocolates as Dinner main course, which will increase the mother headache more of running after their kids to make sure that he consumes adequate nutrition. Certainly Cadbury will have its accounts full if this campaign hits the target.

Whether Cadbury’s strategy of positioning Dairy Milk as a dessert is a smart move or not only time will tell But I believe Cadbury should encourage the Restaurants and Hotels to include the snack as a part of their menu which will remind the people more rather than just ADS.

Deserted Breakfast

25th May 2010: As always found very hard to get up but then realized that yesterday also, i did the same thing and missed my morning king size breakfast.Breakfast the most important meal of the day,but in a month i gave it a skip almost 3 quarters of the month.so somehow motivated myself and got up from my bed.Slowly at snail's pace got ready and started my R15 Engine and reached office by 9:20.Thought of going to FC1--For the people who are not familiar what does a FC Means.FC is a food court;we in infosys generally call food court as FC another one of many acronyms.But again my laziness to walk up till FC1 made me think about the breakfast.So Second time in the day i had to motivate myself for the breakfast,but suddenly realized that there was a new FC Opened on the way."FC7"

Only Yesterday I Heard very bad reviews about FC7.But i never make decisions on other views, so thought of trying and went straight to the food court and gosh there was huge crowd waiting for the breakfast.I Thought to myself, oh god not again, i cannot motivate myself again.But Luckily there was only me and nobody else.Yes in the food court there was only me and yes off course the food caterers to serve the food.Went straight to the counter and ordered plain dosa.he replied back saying sir it will take time.

Me: I Looked at the watch and it was 9:30,9:30 and no breakfast, I double checked with him are you sure, you are not talking about the lunch right.

Counter Guy:Dosa is not ready,but poori is ready sir.

so i gave him 20 bucks and waited for the poori's by the time they were preparing poori's I Had a look around, the place was deserted, there were chairs but nobody to grace them.There were four stalls and yes your imagination is correct, only this was open.

As i was dreaming he told poori sir, i took it and sat on the chair, felt like the ghost are also having breakfast with me and many people are watching me eat.Yes the food caterers were looking at me anxiously,i dont know why they were anxious, either they were thinking how i can gather so much courage to eat the breakfast here or they were waiting for the comment on the food.But by the look of the eyes i felt the former.Anyways poori was ok and since i was having breakfast after a long time i felt happy, even though there was nobody to celebrate my happiness there.

As i was about to leave another guy came into the FC and i gave him a sarcastic look and left.